Factors Declining Profit of Coles in Australia-Free-Samples

Question: Analyze the factors responsible for declining profit of Coles in Australia. Answer: Problem Statement The retail industry is Australia is booming and there is intense competition among the companies in the market. Coles is one such supermarket retail company capturing large share in the market. However, in the recent years, the profits of the organization have been declining and have failed to maintain their momentum due to the fierce competition from Woolworths and ALDI (Nakos, 2017). These two companies are the biggest rivals of Coles and have been able to increase their growth and share in the market. This study is focused on identifying the various reasons which are responsible for the decline in organizational growth, sales and market share. The organization has been making efforts to transform the organization in terms of service, quality and value. However, the organization has not been successful in their efforts which are reflected in their organizational growth, sales and other financial data. The rapid expansion policy used by the competitors in the market is something which Coles was unable to counter that reflects on their financial year. The online retail industry is also expected to grow at a rate of 12.4% in the upcoming five years so this is a crucial period for the organization as they can bounce back and regain their competitive advantage in the market (Chung, 2017). Aim and objective The research will aim to identify the different factors responsible for the declining profits of Coles Supermarket. The different factors responsible for organization performance will be identified to provide relevant findings. To identify the different factors responsible for declining profits of the organization named Coles Supermarket To evaluate these factors to identify the root cause of these problems faced by Coles To recommend suitable strategies required to improve the profits, growth and market share of Coles Research questions What are the different factors responsible for declining profits of the organization named Coles Supermarket? What is the root causes for the declining profit of Coles Supermarket in Australia? Methodology This study will use a descriptive research where the study will explore different research literature. The methodology for the study is chosen based on the nature of the study. Research philosophy deals with providing awareness about the different methods in the study. The research philosophy that will be used is interpretivism (Taylor, Bogdan DeVault, 2015). Interpretivism is a philosophy which will explore relevant data to develop relevant theories which may be applicable to the study. Therefore, subjectivism is the basis of the research and is dependent on using secondary data for research. Therefore, the study will use inductive approach where the study will aim to develop new theories and generalizations based on the acquired data. The study will use non-probabilistic sampling method for collecting data as the data set is small (Flick, 2015). The reliability and the validity of the study will have to be kept high and therefore, the results will be cross checked using other mate rial sources. It is essential to maintain the ethical aspect of the study in this context by using only relevant articles (Ikpeze, 2015). The data that will be used should not be manipulated to form desired findings and conclusions. Data collection and analysis In this study, secondary data will be collected from different peer review journals, articles and websites. The study will use mono method and thematic analysis is the basis of developing relevant findings (Humphries, 2017). In thematic analysis, the study will analyze similar cases to identify exact reasons for the cause of decrease in profit margin. Moreover, the patterns within the data collected will also be analyzed to develop relevant findings in the study (Palinkas et al., 2015). The study will also include quantitative data collected from the annual report of Coles. The data collected from the annual report of Coles will provide a different dimension to the study. References Chung, F. (2017).Coles continued to execute its customer-led strategy.NewsComAu. Retrieved 28 March 2018, from https://www.news.com.au/finance/business/retail/coles-profit-falls-135-per-cent-to-16-billion/news-story/3ab5ec55c22f92f7829b86ed8e18e6ba Flick, U. (2015).Introducing research methodology: A beginner's guide to doing a research project. Sage. Humphries, B. (2017).Re-thinking social research: anti-discriminatory approaches in research methodology. Taylor Francis. Ikpeze, C. H. (2015). Data Collection and Analysis. InTeaching across Cultures(pp. 29-37). SensePublishers, Rotterdam. Nakos, N. (2017).Coles market share in Australia has declined | Australian Food News.Ausfoodnews.com.au. Retrieved 28 March 2018, from https://www.ausfoodnews.com.au/2017/10/18/coles-market-share-in-australia-has-declined.html Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., Hoagwood, K. (2015). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research.Administration and Policy in Mental Health and Mental Health Services Research,42(5), 533-544. Taylor, S. J., Bogdan, R., DeVault, M. (2015).Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons.